Real estate team hired, new agent at Coldwell Banker

Real estate team hired, new agent at Coldwell Banker

Real estate team hired, new agent at Coldwell Banker

Tryla and Earl Larson, of the Tryla Brown Larson Team, have joined the Longboat Key South office of Michael Saunders & Company

Earl Larson has home renovation and construction experience with properties he has owned and sold, including historic homes, a big plus to customers in need of expert advice for their next rehab project.

Tryla Larson has nearly 20 years of experience and is a specialist in relocation, as well as being a military and Veterans Affairs specialist and a specialist in international transactions.

She holds two MBAs, one in business administration and the other in marketing strategies and brand management.

Earl Larson has a doctorate in dental surgery and spent 40 years in dentistry.


Ian Black Real Estate, a commercial real estate brokerage in Sarasota, has hired Elena Herrera as marketing assistant.

Herrera will plan and execute various marketing strategies, including designing and producing flyers, updating property listings and coordinating property photography, as well as performing general administrative duties.

Herrera previously worked as digital coordinator at rbb Communications, in Miami, where she implemented marketing and promotion tactics that led to a 45% increase in growth in total social media followers for one of her clients.

Herrera has a bachelor’s degree in political science, with a minor in communications, from Florida International University. 

Jordan Gorrell, who joined Ian Black this year as a marketing assistant, has been promoted to marketing director. She will oversee the marketing department while promoting the firm and its property listings through various marketing outlets.


Steve Weeks has joined the Siesta Key office of Michael Saunders & Company.

A lifelong resident of Sarasota and Manatee counties and founder of Suncoast Sports Club, Inc. on Siesta Key, his face and name are familiar in the area. His passion for the community is what drove him to return to real estate after a long hiatus.

Weeks first earned his real estate license in 1987, and during his career as an agent received the Accredited Buyers Representative designation and became Quality Service Certified.

Real estate agent Danette Torres has joined the Sarasota Central office of Coldwell Banker. 

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